Ever see a celebrity advertising a product and wonder why they were chosen for that product? Usually it's not too hard, right? That's because that person fits the message the advertiser wants to send. Then we all know of the cases where a celebrity looses their endorsments because they fail to uphold the message. Funny thing about that is they may loose their wholesome, family product endorsement, but they then they show up somewhere else - suddenly fitting a whole new message.
I met with my agent last week and while the food and drinks she provided were great (and very appreciated) she provided something more important. She gave me back my vision. My vision for what I do in my writing. My vision for the future of the agency. My vision of myself.
She helped me remember the message I want to fit and she encouraged me that it was the right message for me to fit.
What are you endorsing today? What message do you fit? Is it the one you want to fit? Are you trying to fit too many messages? Do you confuse the folks around you-even the ones who know you best?
Finding, and then fitting, our own special message is important. We get to give life to a message - make sure it's worth your time and trouble.